
After Parade Events!
Check back in closer to the parade to see a full lineup of after parade day events! See our 2021 lineup below...
Retail Specials

The downtown retailers are working on a series of shopping specials, bounce-back coupons, and activities. We wanted to offer the chance to add a little more holiday spirit to the mix, so we thought what better way than with a sale or promotion!
Each store had the opportunity to come up with their own sale or promotion, here is what they came up with:
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K-zoo in the Mitten
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15% off purchase and sign-up for a Christmas giveaway!
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The Spirit of Kalamazoo
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Buy 1 ice cream, get a free small (limit one per group)!
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Pop City Popcorn
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Free popcorn to the first 150 kids to come in after parade!
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Lana's Boutique
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15% total purchase (excluding sale items)!
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V & A Bootery
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Free Gift with Purchase
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Sales rack of Shoes & Boots 20%-50% off!
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Bee Joyful
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Spend $75, receive a free Eco Friendly Caddy!
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Colors & Cocktails
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Buy 3 items, get the 4th item free (on select items)
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Free gift with $50 purchase!
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$5 off coupon when you spend $25 or more that can be used on a future purchase!
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Raffles for $25 & $50 gift cards throughout the weekend!
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Find the Elf of on Shelf

You just never know where to find the cute little elf. Downtown merchants will host an "elf on the shelf" event where you and your family will visit participating stores to find the elf, and collect stamps for a chance to win a prize. Once you find the Elf, take your passport to a store associate to get it stamped. In order to qualify for the prize, you must have all of the squares on your passport stamped!
Here is the downloadable Elf on the Shelf Passport
Here is the list of the participating locations:
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The Spirit of Kalamazoo
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Kalamazoo State Theatre
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Pop City Popcorn
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Bee Joyful
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Kalamazoo Candle Company
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Benny Dicartas
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Lana’s Boutique
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Terrapin Worldwide Imports
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Artisan Sandwich Co.
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La Familia Cafe
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Cherri’s Chocol’art
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Bimbo’s Pizza
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Old Burdick’s
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V & A Bootery
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Market on Michigan Ave
Restaurant Specials

The downtown restaurants are cooking up some great specials for parade day. The specials are designed to encourage parade-goers to celebrate and discover the tastes of downtown.
Restaurants with Holiday Specials:
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Artisan Sandwich Co.
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Hot Drinks Bar with cocoa, cider, and tea
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New Holiday Sandwich reveal for the month of December
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Kids Menu specials throughout the day
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Green Top Tavern
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$3 wells
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$3 domestic pints
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$3 fireball shots
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La Familia Cafe
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Youz Guys Dogz
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BOGO on Regular hot dog, save $3
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Old Burdick's Bar & Grill
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$3 Christmas-themed jello shots
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Other Places to Eat:
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Bimbo's Pizza
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Benny Dicartas
Food Tents on the Kalamazoo Mall:
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Smoked Down BBQ
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La Chicana
Winnie Winkie Bars

Winnie Winkie Bars are chocolate bars with the opportunity to win a golden ticket inside. These are crafted by Kalamazoo's own Cherri from Cherri's Chocol'art and are being sold throughout downtown.
Here is a list of the participating locations where you
can purchase a bar:
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Kalamazoo State Theatre
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Pop City Popcorn
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Bee Joyful
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Kalamazoo Candle Company
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Benny Dicartas
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Lana’s Boutique
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Terrapin Worldwide Imports
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La Familia Cafe
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Bimbo’s Pizza
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V & A Bootery
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Colors & Cocktails
Kalamazoo Valley Museum & Santa

Santa and Mrs. Claus will be on the North Kalamazoo Mall, KVCC Courtyard, from 1:00 to 2:30 PM. Letters to Santa and gift bag
decorating will be featured during that time as well. While you’re waiting for Santa, make sure to check out the Kalamazoo Valley
Museum from noon to 3:00 p.m. and get your take-away craft kit. Face coverings are required inside Kalamazoo Valley buildings regardless of vaccination status.
Special Family Offers

Market on Michigan Ave is offering a special opportunity to decorate cookies, enjoy hot chocolate and write letters to Santa! They have extended their hours from 11:00 AM to 7:00 PM for the day.
"Everyone is a Member" at the KIA. Saturday, November 20, the Kalamazoo Institute of Arts is allowing everyone the member benefits which include: free gallery admission from 11:00 AM to 5:00 PM, $20 off each art class, and 10% at the gallery shop. Along with that, their Annual Holiday Art Sale will take place from 9:00 AM to 3:00 PM.