After Parade Events!

Retail Specials

The downtown retailers are working on a series of shopping specials, bounce-back coupons, and activities. We wanted to offer the chance to add a little more holiday spirit to the mix, so we thought what better way than with a sale or promotion!

Each store had the opportunity to come up with their own sale or promotion, here is what they came up with in 2021:

​

• K-zoo in the Mitten

  • 15% off purchase and sign-up for a Christmas giveaway!​

• The Spirit of Kalamazoo​

  • Buy 1 ice cream, get a free small (limit one per group)!​

• Pop City Popcorn

  • Free popcorn to the first 150 kids to come in after parade​!

• Lana's Boutique

  • 15% total purchase (excluding sale items)!​

• V & A Bootery ​

  • Free Gift with Purchase​

  • Sales rack of Shoes & Boots 20%-50% off!

• Bee Joyful

  • Spend $75, receive a free Eco Friendly Caddy!​

• Colors & Cocktails

  • Buy 3 items, get the 4th item free (on select items)​

  • Free gift with $50 purchase!

  • $5 off coupon when you spend $25 or more that can be used on a future purchase!

  • Raffles for $25 & $50 gift cards throughout the weekend!

Find the Elf of on Shelf

You just never know where to find the cute little elf.  Downtown merchants will host an "elf on the shelf" event where you and your family will visit participating stores to find the elf, and collect stamps for a chance to win a prize. Once you find the Elf, take your passport to a store associate to get it stamped. In order to qualify for the prize, you must have all of the squares on your passport stamped!

​

Restaurant Specials

The downtown restaurants are cooking up some great specials for parade day. The specials are designed to encourage parade-goers to celebrate and discover the tastes of downtown. 

​

Here is a sample of what restaurants did in 2021. 

• Artisan Sandwich Co.

  • Hot Drinks Bar with cocoa, cider, and tea​

  • New Holiday Sandwich reveal for the month of December

  • Kids Menu specials throughout the day

• Green Top Tavern

  • $3 wells

  • $3 domestic pints

  • $3 fireball shots

• La Familia Cafe

• Youz Guys Dogz

  • ​BOGO on Regular hot dog, save $3

• Old Burdick's Bar & Grill

  • $3 Christmas-themed jello shots​

​​

Other Places to Eat:

• Bimbo's Pizza

• Benny Dicartas

​

Food Tents on the Kalamazoo Mall:

• Smoked Down BBQ

• La Chicana

​

​

​

Winnie Winkie Bars

Winnie Winkie Bars are chocolate bars with the opportunity to win a golden ticket inside. These are crafted by Kalamazoo's own Cherri from Cherri's Chocol'art and are being sold throughout downtown. 

​

More information about this program will be available closer to the parade.

​

Santa & Mrs. Clause

Santa and Mrs. Claus will be lcated at several locations allowing Santa to travel from one spot to the next.  Letters to Santa and gift bag 
decorating will be featured during that time as well. While you’re waiting for Santa, there are plenty of other things to do.

​

Here is the downloadable Letter to Santa Template

Special Family Offers

There will be hot chocolate stations spread out throughout downtown.