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We are the
Maple Hill Holiday Parade Kalamazoo

There are so many ways to watch and be a part of the magic that happens at the Maple Hill Holiday Parade

Down below will be all the information that you need to know to make the Holiday Parade magical for you!

Private Parties

What is The Parade Route?

The traditional parade route is:

Start at Lovell & Jasper

Lovell to Park St.

Park St. to Michigan Ave.

Michigan Ave. to Pitcher St.

Pitcher St. to Lovell St.

Parking is available in the parking structures and on the side streets. Please watch for the no-parking and towing zones. These towing zones will be enforced (and it's not fun getting your car towed).

Where Should I Park?

We want to make parking as easy as it can be when a community comes downtown to see a parade. It could get busy, which is exactly why we encourage everyone to stay downtown, shop, participate in the after parade day activities and eat lunch. 

The easiest parking is parking in a ramp - there are ramps on South Street (The Epic Ramp) and on Portage Street (Kalamazoo Ramp). And the Radisson has a ramp on Rose Street. 

There is metered parking, but you cannot park along the route. Watch for signs.  And, please don't park where there is a "you car will be towed sign" because, trust us, it will get towed. 

If you have never been downtown, we suggest that you download the downtown map found at

How Can I Watch At Home?

Can't Make it?Watch the Live Stream!The Kalamazoo Holiday Parade will broadcast LIVE on PMN1 (channel 187) - Saturday November 19, 2022 at 10:30AM. The event will stream live at and the pmn app on Roku and AppleTV.The parade will be available on demand the following day at

Is There Anything Happening After The Parade?

After the parade, join us on the Kalamazoo Mall and throughout downtown for family activities, visiting with Santa and Mrs. Claus, and shopping and eating. 

The activities start immediately after the parade and continue all day, with the featured activities at the Kalamazoo Valley Museum and on the Kalamazoo Mall end at around 7:00 p.m.


Check back to download and print the event activity flyer that includes all the specials, the Elf on a Shelf game card, and lunch specials. 


We are excited about the fun afternoon of activities that make the Kalamazoo Holiday Parade Day a great tradition.  


Who's All Going To Be In The Parade?

The parade typically features about 100 units and the parade is typically about 90 minutes long. We advise that you bundle up when you come downtown, and of course be ready to spend the day and stay after the parade for all the activities. 


If you have a unit in the parade, you should have received a parade packet that includes the instructions, the line-up, the staging area map, and a detailed route map with the locations of the barricades to navigate closed roads. 

The line up can change as more units are added, so make sure to look at the "updated date" on the packet to make sure that you have the most current packet. And, of course you can always call the parade team with questions. 


We do love to chat. 


How Can I Help Contribute to my Community?


At the parade there is an opportunity to donate canned and dry goods for Loaves and Fishes.  You can also donate money for Loaves and Fishes.  Our team of high school students will be walking the route with decorated carts to make sure that we reach out and help people of all situations enjoy the holidays. 

Corporate Events

Making Holiday Traditions

Back in 1998, Maple Hill Auto Group was asked to help "save" the Kalamazoo Holiday Parade and since that time, this parade is part of our local fabric, We were asked again in 2021 to come and manage the parade.  Our involvement is to create the framework for an event that is sustainable and one that continues the tradition that started this parade in 1962. 

The Team at Maple Hill Auto Group

Jim VandenBerg

Abby VandenBerg

Randi DeSantis


We absolutely love events!

At KELC Events, we manage events and actually helped to run the Kalamazoo Holiday Parade for nearly 18 years. We are a nonprofit organization that engages and empowers college interns to be amazing and committed event planners. This is why we are excited to partner with Maple Hill Auto Group to help manage this parade.

Deborah Droppers

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